Search Engine Marketing / PPC

What is Pay-Per-Click?

With a massive paradigm shift in the realm of digital marketing, businesses are looking for a failure-free, effective way to exhibit their capabilities in front of a wide audience. Every entity in the fast-paced market is looking for a way to advertise their brand and maximize conversions in a cost-effective manner. An ideal way to boost visibility is through Pay-per-click or PPC campaigns. PPC campaigns are a fast way for businesses to amp up their rankings in a budgeted manner.

A PPC campaign entails advertisers paying for every click on their ads displayed on popular search engines and receive real estate on these platforms to increase brand awareness.

A popular statistic showed that 74% businesses invested in PPC campaigns said that it was a huge driver for their business growth. This is a testament to the power of PPC campaigns. At Zlancers, we help you build dynamic PPC campaigns that align with your business goals, and we do so within your stipulated budget.

PPC Services at ZLancers

At Zlancers, our primary focus is on Search Engine marketing and Digital Display Advertising. Our team of competent experts effectively manage your complex paid campaigns to ensure that your brand is made visible to the right audience at the right place and at the right time. We leverage a plethora of tools to build our PPC campaigns from ground up such as

• Display Ads - These ads appear on Google’s partner websites and focus on targeting people who have shown interest in industry-related sites. Display advertising shine light on photos and content to garner the client’s attention and convince them to take action.
• Search Ads - These ads appear to potential customers who are already looking for your business offerings online. These PPC ads are best-suited for short sales cycles or one-time campaign promotions. 
• Social Ads - These ads appear on a plethora of social media platforms, such as Facebook, Instagram, Pinterest, LinkedIn, etc. They are built in such a way that they target prospects based on their interests, related searches, etc.
• In-stream Ads- These ads, also known as YouTube ads are PPC ads that appear on YouTube search results and videos. They play the role of a natural break between streaming content and give a unique ad experience to the prospect.
• Remarketing Ads- These ads essentially remind people who have already visited your website and urge them to come back and convert. Remarketing is relatively inexpensive since there is lower competition and audience segments are highly targeted.

Why choose us?

At Zlancers, we are a team of highly experienced and experienced SEM and Digital Display Advertising experts. We have a proven track record of building PPC campaigns that are effective and have the right results. We are here to take your PPC campaigns to the next level. We help you determine the best keywords to use for your PPC ads, Search Ads, Remarketing Ads.

Our PPC experts work closely with you to determine the adequate PPC ads that can be used to fill your sales funnel with the help of

• Strategic experimentation
• Fast results
• Cost effective ads
• Data tracking
• Customization
• Keyword Research
• Adwords Optimization
• Targeting
• Adwords Conversion Tracking
• Adwords Audience Targeting